Brand Essence



brand essence

Welcome to your Brand Essence Questionnaire

Brand Essence is the heart and soul of your brand. Your values, mission, and vision stem from your brand essence. In short, it’s the brand’s fundamental nature. It is often explained as a timeless quality attached to a brand. It is the simplest form of description of your brand often defined by a maximum of 5 words. It helps articulate the soul of your company into words. It is used as a compass for decision making.

For example:

Nike: Innovation, Inspiration
Apple: Think different
Volvo: Safety

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