Brand Personality is a human trait associated with your brand. There generally 12 Brand Archetypes.
People often buy brands that have a similar attribute to their own. Personality is how the brand behaves. It is unique and built over time. It is who your customers say you are.
This improves your team’s understanding of your company, public perception of your company and builds trust among customers.
Fill in the questionnaire to find out your dominant brand personality and the secondary brand personality.