Welcome to your Brand Essence Questionnaire Brand Essence is the heart and soul of your brand. Your values, mission, and vision stem from your brand essence. In short, it’s the brand’s fundamental nature. It is often explained as a timeless quality attached to a brand. It is the simplest form of description of your brand […]
Brand Personality is a human trait associated with your brand. There generally 12 Brand Archetypes. People often buy brands that have a similar attribute to their own. Personality is how the brand behaves. It is unique and built over time. It is who your customers say you are. This improves your team’s understanding of your […]