Bajaj – Boxer

Bajaj is one of the world’s largest manufacturers of motorcycles.

CHALLENGE

Bajaj is one of the world’s largest manufacturers of motorcycles. Boxer being their motorcycle flagship grab, called on Tanuri to produce an infomercial for their West African and East African customers within one week to be shot in Kenya.

HEAT

Tanuri planned for a production that reflected Kenyan, Ugandan, and Nigerian/Benin/Senegal culture. The models had to be carefully chosen and auditioned to speak, act and portray local life in the three countries. The locations tailor-made to suit the terrain of these countries. With detailing such as dressing, number plates, and establishment shots, we managed to shoot a four-minute infomercial that was.