Crown Paints – Teflon Paint

Creative and Production, TV Commercial


We were called upon to produce TV commercials in conjunction with Creative Ay & R Teflon, an additive to Crown paints that was supposed to render wall surfaces easy to clean with stains. Crown paints needed to produce visual messaging to demonstrate the power of Teflon’s surface protector in paint.


We used the approach of a test lab Built a set that allowed us to be flexible in demonstrating the working of Teflon. Auditioned male talents who had dynamic personalities and proved that they could play the role of a genius crazy nerd.


Actor model Joseph Kinyua with a witty sense of humor was chosen as key talent Three short TV commercials with different examples of the power of Teflon surface protector.