Cytonn yet again us to work on another project targeting the middle-class. This is a project located in the fastest growing real estate investment town-Ruaka We were to develop identity for the project that targeted the growing Kenyan middle class group.
We developed logo identity, taglines after a naming process We took time as a team to crack a brand essence, brand values personality through heated storms.
The inspiration for the logo came from the lotus flower. Since the project was created to attract various social classes, the identity delivered a message of diversity and a brand that targets every person.