DPL Festive – Inuka na Imarika na Festive Bread

DPL Festive is one of the leading bread making companies in Kenya, and also our oldest client.

CHALLENGE

We were tasked to produce a one-minute TVC that moved away from the conventional direct consumption messages of bread to a more relational and emotive theme.

HEAT

Tanuri coined a theme “Inuka na Imarika na Festive Bread”. This theme depicts that Festive Bread moments are moments of sharing prosperity and success among friends and family. The Kiswahili catchphrase was to attract a larger audience as bread is consumed by diverse cultures.

RESULT

The TVC has managed to capture the memorable times with family and position the brand as one that is synonymous with such like times. Shorter edits of the Ad are to be used on social media platforms.