Flametree Group called us to create another advert for another hair care product, Alana. We had to come up with a creative and catchy advert that would relate well with a younger audience. We also had to create photo stories showing hair care tips and tricks while highlighting the product usage and interaction with the customer.
Fiery brainstorm moments led to the generation a trendy concept that related to the modern young generation. We crafted storyboards that brought our ideas to life. We then set out for production. The advert captured various scenarios of a typical young city woman as she prepares for the morning. For the photostories, a simple salon setting, a few models, shampoos and two cameras did the trick!
The result was a hip and trendy commercial that won the hearts of many young women. The product was sold! The photostories became popular on Alana’s social media. Like Zoe, we also recommended a digital boost on social media for Alana. The response has been great as the numbers are growing.