iPay gave Tanuri the task to produce explainer videos that highlight how the billing platform that iPay set up to enable payment of bills worked. The second video was geared towards recruiting and maintaining affiliates who act as sales associates for iPay services. iPay is a leading payment platform in Kenya that enables the payment of utility services as well as online transactions in a fast, easy and secure way.
Tanuri scripted, produced, and delivered the motion graphics advertisements that were 60″ seconds in length. The use of infographics, as well as 2D animation characters, was the best approach in achieving a solid explanation of how iPay services of the billing platform as well as the iPay affiliates program worked.
Placement of the videos on FB and Youtube gathered positive views as seen here: https://www.youtube.com/watch?v=yLisTNOnLWE The client was satisfied with the clear and concise messaging the ads generated.