Kenya Commercial Bank Sacco called upon Tanuri to execute a commercial that was to position the 113 villa development as the home destination for luxury aspiring Kenyans. The development occupies a vast area of land and features. Our brief was to capture the entire estate and showcase the living experience of a family within the project.
We came up with a story board that was a combination of hard-selling plus emotional selling. Working with aerial shots captured through drones and infused with elegant shots of the unit interiors with animations to give a well-defined green landscape and water body plus the presence of boats for an extra touch of a value proposition.