We were tasked with producing a TVC/infomercial for the Ethiopian malt drink market. Through collaboration with Cactus Media, Tanuri was responsible for directing, producing, and coordinating the production of Sofi Malt, a Heineken product.
We identified a director, Andrew Mageto who had the skills to shoot the film as a narration yet give a commercial feel through subtle brand placements and iconic product shots.
A series of commercials that told real stories and how Sofi Malt positions itself as a brand that celebrates the achievements of three daring and courageous people.